Monday, February 1, 2010

So what is SoKap?

It says everywhere that the Biracy Project is a pilot project. But for what and who cares? According to the blurb on the Biracy site, it is the first film project to engage the unique funding model of the SoKap platform. SoKap stands for Social Kapitalist, a cute play on capitalism, which at some level we're all into whether we like it or not. It builds on the belief that everyone who puts energy into a project should receive just rewards for it. And it intends to offer filmmakers unprecedented access to audiences and funding in one step. And it offers audiences the chance to be a part of the filmmaking process.

So the SoKap model (as it is being tried out with Biracy) will eventually be available to any filmmaker or producer who wishes to raise money for their movie. They use the platform, manage their own promotions via it, build their fanbase and raise their funding. The neat thing about this is that it offers an alternative to traditional funding options. With the SoKap model there is no one mega-financing company that also wishes to have creative control of the film. The money comes from genuinely interested fans who want to see the project make it to completion.

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