I stumbled across an article headline that used a term I was unfamiliar with: 'Sellsumers'. It caught my attention - the opening paragraph reads thusly:
"In Trendwatching.com’s latest briefing report, the independent trend observation firm believes it has spotted a new trend. It claims that during these recessionary times, many ordinary consumers will increasingly become a new class of consumers called the sellsumers. Due to 'a recession-induced need for cash' and 'an ever-growing infrastructure that allows individuals to act as (part-time) entrepreneurs', many consumers will look for multiple ways to make money, instead of just spending it."
And although it goes on to talk about people creating various kinds of online stores to resell products or use affiliate marketing to make extra cash, I started to think about how this way of thinking applied to The Biracy Project model.
It is a low cost way for members can earn sales commissions for referring people to the project. The only guaranteed overhead is the cost of the membership. They can use their creative and persuasive marketing skills to link interested consumers with projects relevant to their interests. There is no obligation to promote, although the returns can be great if some elbow grease is applied. Why not earn money for promoting something one is interested in?
Maybe in future, successful sellsumers will be able to promote their skills on their resumes?! With the penetration and coverage that social media can offer these days, it certainly seems likely that the term 'sellsuming' will form a very important new way of earning cash and gaining reputation.
1 week ago
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